AI interpretation for retail
Help every shopper in their language, online and in store
Shoppers ask the same questions in every language: where is my order, how do I return this, do you have it in my size. AI Call interprets those conversations instantly in 100+ languages, on the phone and at the counter.
- 100+ languages
- Connects instantly
- 24/7
- Phone, in person and video
How does AI interpretation work for retail?
Store associates and customer service agents talk with shoppers through AI Call, by phone or face to face. The shopper hears your team in their own language, and your team hears the shopper in English, with live subtitles. It covers everyday service conversations without hiring for every language.
It is part of AI Call interpretation services, the same real-time translation engine behind the AI Call app.
Retail conversations AI Call interprets
The conversations your team books an interpreter for today.
Order status
Tell customers where their order is and when it will arrive.
Returns and exchanges
Explain the policy and process a return in the shopper’s language.
Delivery and installation
Schedule deliveries and confirm access details with the customer.
In-store help
Use in-person mode on a phone at the shop floor or the counter.
Product questions
Sizes, availability and how a product works.
Payment and billing
Explain a charge, a refund or a payment plan.
Three ways your staff use it
Phone
Call any mobile, landline or VoIP number through AI Call. The other person just answers.
In person
In-person mode on a phone or tablet at the desk, counter or door.
Video
Send a Call Link that opens in the other person’s browser.
AI interpreter vs human interpreter
What changes when AI Call replaces the interpreter on your calls.
| Approach | Time to connect | Hours | Cost / minute | Records |
|---|---|---|---|---|
| AI Call | None, AI is on the call | 24/7 | Per minute, well below human rates | Live subtitles, transcript and summary |
| Phone interpreter | Wait to connect, then a three-way call | Depends on roster and language | $1–5 (typical) | Interpreter notes, if any |
| Bilingual staff | Only if they are free | Their shifts | Salary and pay differentials | Whatever they write down |
Interpreter pricing reflects typical market rates for phone interpretation and varies by provider and language.
Retail & e-commerce FAQ
Pricing is per interpreted minute, quoted for your volume. Get a quote.
Related
Other industries
Can associates use it on the shop floor?
Yes. In-person mode runs on a phone or tablet, so associates can help a shopper on the spot.
Does the customer need an app?
No. Agents call the customer’s phone number through AI Call, and the customer simply answers.
Which languages are supported?
More than 100 languages. Tell us the languages your customers speak and we will confirm coverage.
How is it priced?
Per interpreted minute, quoted for your monthly volume and languages.
AI interpretation for retail & e-commerce
Replace your interpreter minutes with AI
Tell us your monthly minutes and languages and we will send a quote.
